Website the client (Kylie) originally created herself using Squarespace. Kylie’s business uses third party software (mindbody) for booking and scheduling.
The current site looked dated, lacked information and was not converting as much as she would have liked. She also had a 6 week challenge coming up that she wanted to promote.
UX research to UI design to Web development. I did low fidelity sketch’s then went straight into high fid design. Usability testing was conducted by the client, a number of her staff and a couple of her clients.
A more modern looking website. Incorporated branding colours and images to give the design more life and impact. From data results and personas analysis focus was on mobile first. Particularly the pricing options were considered were the user swipes horizontally to view them. Popup was created for the challenge campaign.