Life imaging was opening a new radiology centre on the central coast. They had done a complete rebrand and a part of that was a new website.
This site had two district areas of service, general radiology and women’s radiology. They are under the same domain but two separate sites, with information on the services the centre provides.
After some UX research was conducted from data of the original website, wireframes were created. Then high fidelity mocks created for the key pages. For development a WordPress multisite was created, which allowed two sites, but under the one user admin. We also added in all the data into the services pages. And created some animations on the home pages.
We went for a friendly, calming look and feel, which was achieved with the use abstract liquid shapes. Animations were also created with the home page illustrations.
These sites are distinctly different to the competitor sites which also set them apart. Complex navigation was made simple with a mega menu.